Land of Lakes and Forests

Sweden is one of Europe’s most naturally beautiful countries, with over 100,000 lakes and more than 60% forest coverage.

Midnight Sun and Polar Nights

In the far north of Sweden, above the Arctic Circle, the sun doesn't set for weeks in summer, and polar nights bring 24-hour darkness in winter.

Home of the Nobel Prize

The prestigious Nobel Prizes in literature, physics, chemistry, and medicine are awarded annually in Stockholm, honoring global achievements.

Fika Culture

Fika is a cherished Swedish tradition of taking a break to enjoy coffee and pastries, usually with friends or colleagues. It’s more about social connection than the drink itself.

Innovators of Everyday Items

Sweden has brought the world Spotify, IKEA, Skype, Tetra Pak, and Bluetooth, making it a global hub for design and innovation.

Allemansrätten – The Right to Roam

Sweden’s “everyman’s right” allows people to freely hike, camp, and explore nature almost anywhere, as long as they respect the environment and private property.

High Quality of Life

Sweden ranks among the top countries in the world for education, healthcare, gender equality, and environmental sustainability.

Unique Royal Family

Sweden is a constitutional monarchy, and its royal family is widely respected. The current king is Carl XVI Gustaf.

Lapland and the Sami People

Northern Sweden is home to Lapland, where the Sami, an Indigenous people, continue traditional practices like reindeer herding.

Ice Hotel and Winter Wonders

Sweden is home to the world’s first Ice Hotel in Jukkasjärvi, rebuilt every winter entirely from snow and ice, attracting visitors from around the globe.