Heart of Polynesia

Samoa is a Polynesian island nation located in the South Pacific Ocean, consisting of two main islands (Upolu and Savai’i) and several smaller islets.

Fa’a Samoa – The Samoan Way

The culture of Samoa is guided by "Fa’a Samoa", meaning "the Samoan way", which emphasizes family, respect for elders, tradition, and community.

Independent but Culturally United

Samoa (formerly Western Samoa) is independent, while American Samoa is a U.S. territory. Despite the political split, they share language, customs, and heritage.

First Country to See the New Day

In 2011, Samoa shifted the international date line, making it one of the first places in the world to welcome each new day and New Year.

Tattoo Traditions

Samoa has a strong tattooing heritage, with traditional tattoos known as "pe’a" for men and "malu" for women, often done using ancient hand-tapping methods.

Land of Volcanoes and Waterfalls

The islands are of volcanic origin, featuring dramatic landscapes, lush rainforests, and stunning natural attractions like To-Sua Ocean Trench and Afu Aau Waterfall.

Samoan Language and English

Samoan and English are both official languages, and many Samoans are bilingual from a young age.

Strong Christian Faith

Christianity plays a central role in Samoan life, with Sunday church services, family gatherings, and rest being important weekly traditions.

Rugby Nation

Rugby union is the most popular sport in Samoa, and the country has produced many internationally recognized players.

Warm Hospitality

Samoans are known for their hospitality and friendliness, often welcoming visitors with traditional dances, music, and feasts (umu) cooked in an earth oven.